No matter what your goals are, measuring ROI is critical for any marketer.
Join Hootsuite’s Director of Customer Analytics Graham Gullans and Senior Manager of Social Marketing Eva Taylor to discover the expert tools and techniques you need to measure social media’s contributions to the financial success of your organization.
In this webinar, we’ll focus on the practical side of social media measurement to show you how you can track direct revenue and leads with five simple steps. You’ll also learn the ROI formulas you need to know—along with essential tools to help simplify reporting.
What You'll Learn
- How the LinkedIn marketing team measures ROI
- How to align social KPIs and metrics to your business goals
- How to assign measurable values to your goals and calculate ROI