Budgets and resources for social media in organisations grow every year. With that comes leadership’s desire to see ROI—to know the real impact social has on the business. In this webinar, Hootsuite’s brand, campaign, and customer experience experts share tips, proven strategies, and best practices for effectively measuring social ROI.

You’ll learn:

  • The metrics that matter for tracking social media success
  • How to align social media metrics with your overall business objectives
  • Real examples of how we measure social effectiveness—and what we’ve learned along the way