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We’re more than halfway through 2020—how has this historic year changed social media? How have our 2020 predictions held up? And what should be on your radar in the upcoming months?

Join us for a conversation about the current state of social media marketing and advertising, and what the Hootsuite research team is tracking as we head into the last half of 2020.

What You'll Learn

  • The changing face of TikTok: new audiences, new use cases, new ad tools—is it time to jump on board?
  • Brand purpose and employee activism: why taking a stand has worked for some brands—but not others.
  • New digital divides in key demographics, a shift towards performance marketing tactics, and other trends we’re keeping a close eye on for the rest of the year.


  • Photo of Sarah Dawley

    Sarah Dawley

    Senior Copywriter at Hootsuite

    Sarah leads the research and analysis of Hootsuite’s  global trends report. She brings 14 years of experience in strategy and copywriting  at some of Canada’s largest media organizations. Sarah works with Hootsuite’s brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Senior Manager of Social Ads at Hootsuite

    Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms.  As Senior Manager of Social Ads at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social.  Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.

  • Photo of James Mulvey

    James Mulvey

    Senior Manager, Content Strategy at Hootsuite

    At Hootsuite, James publishes research reports to help our enterprise customers understand global social media trends and evolving consumer behaviors. Prior to joining Hootsuite, James worked at a SaaS marketing agency specializing in social, video, and search campaigns. Previous client work includes B2B campaigns for Google DoubleClick, Google Wildfire, Wealthfront, Thomson Reuters, and AppLovin.

    Follow James on Twitter

  • Photo of Morgan Zerr

    Morgan Zerr

    Senior Business Value Analyst at Hootsuite

    As senior business value analyst at Hootsuite, Morgan consults with all levels of government to identify opportunities where social media can have an impact on their constituents, organization, and digital transformation.