17 November 2016 - 19:00 UTC

Details

Join AccorHotels and Topgolf to learn how they increased brand awareness and social reach by leaps and bounds through empowering their greatest brand advocates—their employees—to spread their message. This webinar explores how you can harness the power of employee advocacy and even measure its impact.

You’ll learn:

  • The best technology and strategies to use when launching an employee advocacy program
  • How to equip your employees with the social technology and content they need to amplify messages across local brand channels and their own personal social profiles
  • How to get employees to enthusiastically adopt the program and how to measure success


  • Arnaud de Broves

    Social Media Strategy Manager, AccorHotels

    Social Media Strategy Manager at AccorHotels for 2 years and a half. Joined AccorHotels in 2011 as web project manager, after spending 2 years at CLM BBDO, advertising agency, on several digital accounts (Mars Group, Aviva, Emirates).

  • Morgan Wallace

    Senior Communications Specialist, Topgolf

    Morgan Wallace is the Senior Communications Specialist at Topgolf. In her role, she assists the corporate communications team with internal and external communications strategy and platforms, new venue openings, media relations, charitable giving, social media and guest relations to make Topgolf a household name worldwide.

  • Candice Charleton

    Senior Manager, Global Social and Community, Hootsuite

    Candice Charleton, Senior Manager, Global Social and Community oversees Hootsuite’s world class team of social content and engagement experts who own the organization’s global presence on pretty much every social media platform. She brings both agency and in-house experience in social media strategy and community building to her role, knowing that success with social requires staying nimble and measuring every result.