If you’re in health care, you’re probably aware of the growing importance of social media in your industry. But how do you determine where you should be focusing your social efforts for the greatest impact?

Join Hootsuite’s Jason Slusarchuk as he hosts a panel of industry leaders from Spectrum Health, Mayo Clinic Center of Innovation, MedStar Health, and Detroit Medical Center (named one of the Top 100 Most Social Media Friendly Hospitals by Nurse Journal) to explore how social media is impacting the health care industry—and what sort of social initiates have been driving the best results.

  • Encourage greater patient engagement—and help lower care costs
  • Respond quickly to negative patient comments—while amplifying the positive ones
  • Increase the adoption of health services, such as breast cancer screenings