Enterprise Webinar (On demand)
Typesetting to Tweeting: Print & Publishing in a Social World
The print and publishing industry has always excelled at creating great content. The challenge today is how to meet the needs of content-hungry digital audiences—securely and effectively.
In this webinar you learn how to take advantage of social media to expand your audience without over-stretching your budget. You’ll hear practical tips on everything from optimizing your content for mobile to earning revenue from your content via social campaigns.
Illustrated with examples and case studies from print and publishing companies, this webinar will show you how to:
- Cut through the social noise to reach new audiences through a collaborative, unified social strategy
- Mitigate internal and external security risks and protect confidential information—including reducing hacking threats
- Monetize your content through online ads and social selling campaigns—while measuring campaign engagement to gain valuable marketing insights