Enterprise Webinar (On demand)
Beyond Marketing: Leveraging Social for Tech Firms
How MicroStrategy & CA Technologies win with social
When you’re strategizing around social, it pays to think beyond the marketing department. Technology companies that implement scalable social strategies across their entire organization can gain a real edge.
Watch to discover how two of your tech industry peers win big at social. You’ll learn how to gain a competitive advantage through your social data, design enterprise social media programs, and a lot more.
The webinar features real-life use cases from technology organizations, and includes:
- Key findings from our tech industry benchmarking report—covering hardware, software, wearable tech, and other segments
- The eight essential elements of designing enterprise social media programs—including governance, onboarding, and collaboration
- How leading tech firms use social data to monitor their market, gather competitive intelligence, and measure marketing success