From clicks and conversions to revenue and retention, knowing how your content performs is critical to the success of your social strategy.

But how do you identify great content? Which metrics will show if it's delivering value to your customers and prospects, and serving the business goals of your brand?

Find out how to create, track and optimize your social marketing content in this on-demand webinar:

Hootsuite and LinkedIn: Does Your Content Make An Impact?

Learn how to win with social content marketing, from topic discovery to performance analysis, including:

  • Crafting content that’s on target with your audience
  • Establishing clear benchmarks and KPIs for your campaigns
  • Using social data to refine and optimize your social strategy