Avidia Bank turned to social media as a key part of their innovative launch strategy for their new mobile banking app—generating early excitement and downloads.
Social media—which is increasingly mobile-based—was the perfect medium to promote a mobile app.
By combining Periscope (a relatively new social network), influencer marketing, and their own employee advocacy program, Avidia drove a 13% boost in app enrollments—while confidently managing compliance concerns.
In this 60-minute webinar you’ll discover how Avidia Bank:
- Generated 2,030 impressions—and 10.13% engagement rate—with a “teaser” post
- Doubled their Twitter followers and saw a 10% growth in Facebook followers
- Earned an 83% positive sentiment around the campaign—high for a new banking product
To learn how your organisation can cash in on some of the same tactics, use the form on the right to watch this webinar now.