The way that business-to-business (B2B) customers buy is changing. With McKinsey & Company reporting that digital interactions are now two to three times more important to B2B customers than traditional sales interactions, it’s more important than ever that sales leaders equip their teams with the tools and skills necessary to succeed in digital sales.

This guide outlines the role of social media in the modern B2B sales team, explains how it complements and strengthens existing sales and marketing programs, and details the components required to build an effective social selling program—and see real results.

What You'll Learn

  • Why social selling is the number one way for your sales teams to connect with B2B clients and prospects
  • How social media can play a central role in account-based marketing programs
  • The four key components in a successful (and compliant) social selling program