The San Diego Zoo is the largest zoological facility in the world, hosting more than 5 million guests a year, and over 7500 different animals. Needless to say, there are abundant stories taking place every day, and the social media team of four need to find a way to surface these stories to engage their global audiences. Without Hootsuite, these stories would get lost.
- Track impressions from campaigns and modify efforts
- Use analytics to measure growth on a daily, weekly and monthly basis
- Optimize long-term planning using monthly reports
Watch the video and download the case study and learn more about distributing and curating content on social channels in order to engage audiences.
We measure results based on certain engagement metrics that are relevant to that particular campaign. Hootsuite helps us track those metrics with its analytics platform. We also use the analytics to keep track of what resonates with our followers and alter our strategy accordingly.