For more than 100 years, The Rockefeller Foundation has made it their mission to promote the well-being of humanity. As one of the world’s leading philanthropic organizations, they understand that change isn’t achieved alone, and rely on partners, grantees, influencers and approximately 200 employees to meet its mission. Leveraging global influencers through social media is critical to their success.
- Reached nearly 200,000 people outside the foundation’s own network with one Facebook message
- Sourced influencers with important social pull to convert to foundation champions
- Elevated thought leadership of employees to reach new audiences
Download the case study for more information on how Hootsuite helps the Rockefeller Foundation use social media in humanitarian efforts.