The story of the first ever reality TV show aired entirely on social media

How Summer Break reality TV show aired exclusively on social media with the help of Hootsuite

Resource Type
Case Study

"Summer Break" reality TV show is the first ever to be released exclusively on social media. Production, marketing, and distribution were managed in real time. We chatted with Alec McNayr of McBeard Media whose team was hired by Chernin Entertainment to create original content to support the video experience and amplify "Summer Break" cast’s social messages.

Download this case study to discover how McBeard Media’s team used Hootsuite to:

  • Launch the first ever reality TV show aired entirely on social media
  • Monitor 8 teenagers’ mobile social channels to source great content in real-time
  • Compress months of production and marketing into 10 weeks of live streaming
  • Instantly update social and video streams for millions of fans to follow along 24/7

All of the cast members used their Hootsuite Mobile Apps to share live updates. Hootsuite gave our team the dashboard tools to monitor and moderate their updates—not just for content, but for profanity and brand-appropriateness too. We also tracked mentions of the show handles in real time and used them to engage with our audience and amplify RTs.

—Alec McNayr, founder and COO, McBeard Media

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