Flight Center is one of the largest brick-and-mortar travel businesses in the world, with over 30 brands in 72 countries. They recognize that people are passionate about their travel experiences, and that they turn to social for everything from telling stories to asking questions or solving problems. Flight Center’s globally dispersed team needs a platform to collaborate on their social customer service, deeper listening and community growth and engagement.
- Global team members can collaborate on one platform
- Measure referral traffic via social
- Shift from reactive to social messaging to proactive outreach
Watch the interview with Gregg Tilston at Flight Centre Travel Group to learn more about how they build global communities with Hootsuite.