Marketers are under pressure to attribute ROI to social programs as they fight for budget alongside established revenue-focused channels like paid media, email, and search engine marketing. 

To succeed, marketers must elevate social from a tactical channel to a growth engine. This involves creating a long-term vision of how social will transform their organization—as well as delivering data that shows social is converting audiences and driving revenue along the way. 

In this report, you'll learn the three key areas that high performing organizations are focusing on to achieve social performance. These insights are based on Hootsuite's social maturity data from 500+ organizations, best practices gathered from our global customer community, and third-party research.

What You'll Learn

  • How to use social advertising to deliver the conversions CMOs expect
  • What Facebook’s “pivot to private” means for marketers—and what you should be doing to prepare
  • Practical ways to solve social attribution, including real-world examples, tools to use, and expert recommendations