Failure to train for social media will cost your business money.

A recent report by the McKinsey Global Institute showed how digitally prepared companies can unlock up to $1.3 trillion in annual business value by leveraging social technologies. The demand for social media expertise has extended into all areas of business. Is your company digitally prepared to handle the social media arena and benefit from this financial windfall?

In this white paper, learn about the importance of implementing and scaling social media education across your organisation by exploring:

  • Social media’s impact beyond the marketing function
  • The importance of buy-in from upper management
  • The ROI of social media education