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Hootsuite Announces Global Agency Partner Program to Accelerate Social Business

Program provides resources and tools to be leaders in social media innovationNEW YORK, NY – October 22, 2014 – Hootsuite, the world’s most widely used social relationship platform, today announced its Global Agency Partner Program from Connect via Hootsuite: New York. Charter members of the program include FleishmanHillard, M&C Saatchi, Lost Boys (part of the DigitasLBi family) and Ogilvy Digital Health.The Global Agency Partner Program includes resources that help agencies educate account teams and stay on the leading edge of social media through tailored training workshops, access to industry leaders and enhanced support specific to the business needs and client delivery model of large agencies. “Social media is integral to new business strategies, and agencies need to stay ahead of the curve to deliver successful digital services for their clients,” said Ryan Holmes, CEO of Hootsuite. “Hootsuite has long been the partner of choice for global agencies helping enterprises drive social across their business. Our experience working with some of the world’s top brands will arm digital practices with insights and tailored tools that translate into tremendous value add for clients.”Program benefits include:
  • Education & Certification: Tailored workshops to enhance your team’s social business practice and exposure to current industry trends.
  • Resources & Tools: Gain access to Hootsuite Enterprise; leverage Hootsuite support and technical insights to promote your agency, serve your clients and map your clients’ social footprint.
  • Relationship Manager: Access to a designated relationship manager to work with account teams.
  • Partner Advisory Council: Become a member of an exclusive community of agency  leaders to discuss current industry issues with Hootsuite subject matter experts and executives.

Agency Heritage

Hootsuite has a deep understanding of the needs of agencies and currently has thousands of agency clients worldwide. In fact, the Hootsuite dashboard was originally developed as an internal tool for a digital agency founded by Ryan Holmes, and later spun out as its own company.  
“This is a welcome and timely program from a company that understands the needs of network agencies. The Hootsuite Global Agency Partner Program provides valuable support in delivering social programs for clients at the scale and speed of social media,” said Christian Purser, chief digital officer, M&C Saatchi.“Hootsuite’s approach to working with agencies shows they understand our business model, work culture and client delivery model,” said Ephraim Cohen, SVP and senior partner for social & digital, FleishmanHillard. “The result is a relationship that delivers a better solution not just for the agency, but, more importantly, for our clients.”To find out more or join Hootsuite’s Global Agency Partner Program, visit https://socialbusiness.hootsuite.com/global-agency-partner.html.

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