90 percent of companies across Asia Pacific say social media will help them stay competitive in the market, yet organisations in the region continue to struggle to understand and harness social’s full business potential.

This is just one of the key findings in Hootsuite’s recent Social Media Barometer study, which explores how organisations around the world are using social media, the challenges they face, and the results they’ve seen.

Join Hootsuite at our Social Media Barometer Breakfast in Hong Kong, alongside Brandwatch and Hong Kong Airlines. Here you’ll learn key Asia Pacific research findings and real life examples, including:

  • The expansion of social media beyond marketing, across the organisation
  • The strategic shift to bringing social in-house
  • Social platform and network trends
  • Actionable insights and best practices for driving business results with social


Meet the speakers & panelists

  • Photo of Roger Graham

    Roger Graham

    Head of Asia Hootsuite

    Roger Graham is the Head of Asia for Hootsuite, with 20 years experience in business leadership, sales and marketing. Roger is responsible for growing Hootsuite’s business in the region by expanding their Enterprise customer base and deepening strategic partner relationships.

  • Photo of Vincent Jiang

    Vincent Jiang

    Enterprise Sales Manager Brandwatch

    Vincent is the Enterprise Sales Manager for Asia Pacific at Brandwatch, an enterprise grade social intelligence company.

    Being an experienced consultant and having worked with global brands across the region, he is the go-to person on social strategy.

  • Photo of Dennis Owen

    Dennis Owen

    GM Branding and Social Media Hong Kong Airlines

    Dennis lives at the intersection of brand and social media, playing a key role in evolving social media as a discipline at Hong Kong Airlines.

    Incorporating it at the enterprise level of the organisation across brand marketing, communications, customer service, and HR, Dennis ensures that social media is driving the strategic, global business objectives at Hong Kong Airlines.