As social media use increases across organisations, the need to prove a solid return on your investment grows. And understanding your ROI demands that you can confidently and accurately measure your social media activity and results. Yet every organisation needs to approach measuring social ROI in a way that makes sense for them.
In our recent Hootsuite social breakfast event in Hong Kong, we were joined on stage by industry experts and marketing leaders from Hong Kong Airlines and Nixplay to share key insights and expertise on demonstrating the value of social across the organisation, within both Marketing and Customer Support.
The event sold out fast, but don’t worry, we recorded the session so you can watch it on demand—anytime.
Regional social ROI research & findings from Altimeter (20 minutes) - Tim Lehman, Hootsuite
How to build a social media program from scratch (20 minutes) - Dennis Owen, Hong Kong Airlines
Social beyond marketing (20 minutes) - Ryan Ducie, Nixplay
Tim is the Regional Manager for Hong Kong and North Asia at Hootsuite. One of the early members of Hootsuite’s Asia Pacific expansion to Singapore, he has worked with strategic enterprise customers across the region, advising organizations in diverse industries on their digital transformation journey.
Dennis lives at the intersection of brand and social media, playing a key role in evolving social media as a discipline at Hong Kong Airlines.
Incorporating it at the enterprise level of the organisation across brand marketing, communications, customer service, and HR, Dennis ensures that social media is driving the strategic, global business objectives at Hong Kong Airlines.
Part strategist, part storyteller and part friendly idealist, Ryan’s career spans more than 20 years, working in marketing roles across professional services, consumer electronics, luxury hotels & resorts and ad agency sectors in South Africa, the UK, Europe and now Hong Kong.