Add to Calendar 2015-05-20 22:30:00 2015-05-20 23:20:00 America/Vancouver ad:tech San Francisco Vancouver Hootsuite
20 May 2015 — 22:30 to 23:20 PT San Francisco. May 20, 2015 #adtechSF

Dee Anna McPherson, VP Marketing at Hootsuite, will be speaking on a panel entitled "Cheat Codes for Marketers", part of ad:tech's Results Track. 

"More followers doesn't necessarily mean more engagement, however, more followers could equate to more influence. Take a systematic approach to the most popular digital platforms like Facebook, Twitter, YouTube and Instagram to build your brand, boost your followers, and grow your business. While digital analysts typically exploit these design flaws to measure results, this session will share tips to use those flaws to boost digital marketing effectiveness."