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Level up your skills. Lead your team.
Our Advanced Social Media Strategy Certificate is a comprehensive and academically recognized certification by Hootsuite and Syracuse University’s S.I. Newhouse School of Public Communications for leaders who want to step up their strategy and get results with social media.
What you'll learn
Confidently contribute to your organization’s social media strategy with frameworks used by some of the world's most effective social media teams.
Master advanced skills including content strategy, influencer marketing, and accurate ROI tracking.
Learn proven strategies and new tactics from leading industry practitioners and academic experts.
Learn from Industry Practitioners
S.I. Newhouse School of Public Communications
Syracuse University's Newhouse School is one of the top communication schools in the world.
With 15 million customers—including 800 of the Fortune 1000—Hootsuite is the world's most widely used social media management platform.
Enroll and start learning
Lesson 1: The Strategic Planning Process
Lesson 2: Social Media Strategy and Tactics
Lesson 3: Monitoring and Listening
Lesson 4: Social Influence
Lesson 5: Content Marketing in the Social Space
Lesson 6: Social Media ROI
Lesson 7: Tying It All Together
Lesson 8: Planning for the Future
Success Stories from Graduates
The ASMS Certificate has helped me become a more well-rounded communications practitioner. I'm no longer talking from a theoretical point of view, but with hard facts supporting my recommendations.
Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic planning process.
A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns.
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell.
Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established.
Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table.