As a public sector worker, you've seen firsthand how social media has changed citizen engagement.
Digital technology has transformed citizen expectations, requiring governments to adapt and build more responsive and collaborative communication strategies. But how can you ensure that you meet these new requirements while remaining compliant with communications policies?
In this webinar, you'll hear from government peers including the Director of Digital at the US Marine Corps Recruiting Division. From measuring public sentiment with real-time analytics to unifying your social strategy across departments, you'll gain practical ways to better engage constituents in real time, all the time.
In the webinar, you’ll learn:
- How to successfully build a responsible citizen engagement strategy.
- Practical lessons from Jeremiah Bentz, the Director of Digital Engagement for Marine Corps Recruiting.
- How to empower staff to engage directly with citizens—without giving up access or control over messaging.
- Specific steps to measure public sentiment around your programs and policies with real-time social media listening.