As a public sector worker, you've seen firsthand how social media has changed citizen engagement.
Digital technology has transformed citizen expectations, requiring governments to adapt and build more responsive and collaborative communication strategies. But how can you ensure that you meet these new requirements while remaining compliant with communications policies?
In this webinar, you'll hear from government peers including the Director of Digital at the US Marine Corps Recruiting Division. From measuring public sentiment with real-time analytics to unifying your social strategy across departments, you'll gain practical ways to better engage constituents in real time, all the time.
In the webinar, you’ll learn:
- How to successfully build a responsible citizen engagement strategy.
- Practical lessons from Jeremiah Bentz, the Director of Digital Engagement for Marine Corps Recruiting.
- How to empower staff to engage directly with citizens—without giving up access or control over messaging.
- Specific steps to measure public sentiment around your programs and policies with real-time social media listening.
Nick is an expert advisor on policy, regulatory, and government markets. He joined Insight in 2014 from the White House, where he was U.S. Deputy Chief Technology Officer. At the White House, Nick led the President’s Open Data Initiatives to harness the power of data to fuel innovation and economic growth. He also led the Open Government Initiative to ensure the Federal Government is more transparent, participatory, and collaborative.
Jeremiah is the Director of Digital Engagement for Marine Corps Recruiting in San Diego, CA. Since 2010, he has served in a variety of roles involved in the training, management, and leadership development of Marines assigned to Recruiting Duty. As Director of Digital Engagement, he develops curriculum, provides training, and supervises the management of over 180 distinct social media properties with the desired end state of developing positive brand advocacy and engaging with potential applicants and influencers at the local community level.
Cara is the Head of Solutions at Talkwalker. With a background in marketing, advertising, and communications, Cara has extensive experience providing high level consulting, helping brands solve business challenges to shape their traditional, digital, and social media strategies. Cara specializes in media measurement and analytics, helping brands understand how paid, earned, and owned media can impact their reputation and strategy.