14 April 2015 - 9:00 UTC


3 completely practical ways to use social media data

“Everybody talks about big data, but what most companies need at this point are small insights,” says Scott Monty, EVP Strategy, at SHIFT Communications.

There are few marketers who don’t want to use more social media data in their campaigns. They understand the value. They know the benefits.

So rather than bore you with yet another presentation about the value locked in your analytics, our team is going to take a different approach.

Join Hootsuite’s Ben Cockerell, an expert in social media analytics, in our new Social Data Made Simple webinar series. In the webinar, you’ll master 3 simple ways to use social media data helping your organisation understand customer buying triggers, measure digital share of voice, and increase organic traffic.

Social Data Made Simple - Persona Research, Competitor Benchmarks, and SEO Traffic
Date:Tuesday April 14, 2015
Time: 10:00 am BST

With step-by-step instructions and expert guidance, you’ll learn:

  • The Persona Research Recipe - how to use social media data for smarter market research
  • The Smart Way to Study Competitors - go beyond @brand replies with training on competitor benchmarking
  • The SEO Cluster Recipe - a valuable way to boost organic traffic with social media data
  • BONUS: a PDF with step-by-step instructions for each recipe included in the webinar