In an ideal internal framework, organisations would have used social to communicate with employees, encourage thought leadership and discussion online.

A successful advocacy program with leadership backing, clear parameters and training.

Anita Veszeli, Head of Social Media and Advocacy at Ericsson is setting a new benchmark in ensuring her organisation is covering all aspects, resulting in fantastic brand advocates and engagement.

In this video, you will be provided 6 steps in creating a program that ensures employee advocacy success within your organisation.

What You'll Learn

  • Steps to drive success in social in all avenues of an organisation

  • Photo of Anita Veszeli

    Anita Veszeli

    Head of Social Media & Advocacy, Ericsson