In an ideal internal framework, organisations would have used social to communicate with employees, encourage thought leadership and discussion online.
A successful advocacy program with leadership backing, clear parameters and training.
Anita Veszeli, Head of Social Media and Advocacy at Ericsson is setting a new benchmark in ensuring her organisation is covering all aspects, resulting in fantastic brand advocates and engagement.
In this video, you will be provided 6 steps in creating a program that ensures employee advocacy success within your organisation.
What You'll Learn
- Steps to drive success in social in all avenues of an organisation