Innovation on social is no longer optional. It’s expected by customers, employees, and shareholders.
The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. As customer engagement continues to evolve, organizations are feeling the pressure to integrate social across all departments.
Join us for an exclusive look at the highlights from Hootsuite’s Social Breakfast: The Future of Customer Engagement. You’ll hear from Hootsuite CMO Penny Wilson as she shares what marketers need to do today to succeed with social, what progressive teams are doing to build social organizations tomorrow, and tips to measure it all.
Plus, you’ll get insights from industry experts and leading brands as they explore how to master new innovations on social.
What You'll Learn
- How to build a social-first culture for long-term growth and market leadership.
- How to measure both customer and business outcomes to strike a balance between short-term revenue-driven gains and longer-term brand building measures.
- How to innovate with social insights, using emotional data to better understand the customer and employee experience.