We’re more than halfway through 2020—how has this historic year changed social media? How have our 2020 predictions held up? And what should be on your radar in the upcoming months?
Join us for a conversation about the current state of social media marketing and advertising, and what the Hootsuite research team is tracking as we head into the last half of 2020.
What You'll Learn
- The changing face of TikTok: new audiences, new use cases, new ad tools—is it time to jump on board?
- Brand purpose and employee activism: why taking a stand has worked for some brands—but not others.
- New digital divides in key demographics, a shift towards performance marketing tactics, and other trends we’re keeping a close eye on for the rest of the year.