With so many conversations happening on social media, how do you listen and become a part of the conversation?

The #AALittleLifts campaign did just that.

With a small budget, The AA listened to conversations on social and discovered inconveniences suffered by motorists during the winter months.

In this video, learn how to use social listening to harness trending conversations and increase customer brand satisfaction.

What You'll Learn

  • How to maximise impact from a small budget
  • The power of social listening

  • Photo of Caroline Smith

    Caroline Smith

    Head of Brand & Go To Market, The AA