2 April 2020 - 11:00 UTC

Details

How can government agencies leverage social media in 2020?

We surveyed over 3,100 social experts to discover where social is headed this year. Join us to get the key insights in our fourth annual trends report.

Looking ahead, 2020 will bring a world where citizens need a balance between private and public engagement, Gen Z TikTok their way to the top of the social status quo, and communications teams find themselves under pressure to prove the tangible value of social media.

Our webinar will take you through the five trends that government agencies are focusing on in 2020, featuring practical recommendations, direct examples, and a live Q&A to help inform your communications strategy in 2020.

What You'll Learn

  • Five trends that will change how innovative government organizations use social in 2020
  • The social media platforms resonating with communities
  • Measurement methods for understanding success on social


  • Photo of Morgan Zerr

    Morgan Zerr

    Senior Business Value Analyst at Hootsuite

    Morgan consults with all levels of government to identify opportunities where social media can have an impact on their constituents, organization, and digital transformation. Starting her career as a "gov girl" in Ottawa, Morgan moved from Canada's capital to Vancouver, where she is now able to help the public sector from the other side of the table.

  • Photo of Ben Cathers

    Ben Cathers

    Senior Strategic Solutions Consultant, Hootsuite

    Ben Cathers is the Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial rollout phase in some of Hootsuite’s largest rollouts, including compliance rollouts for top-tier insurance companies. Ben is a frequent speaker on social media and financial services, having presented at multiple BDI Events, Meetups and at the International Trader's Expo.