You already know the impact of social media—but does the rest of your organization?
Join Hootsuite’s CMO Penny Wilson and Senior Manager of Social Marketing Eva Taylor along with Forrester’s Senior Analyst Jessica Liu to learn how to communicate the ROI of social media to execs and how to show them the untapped opportunities waiting for your organization.
In this webinar, we’ll show you how to build a strong business case that will help you earn bigger budgets for your social media efforts. You’ll also get answers to the top five questions marketers have when trying to understand what their CMO is looking for in a business case—straight from Hootsuite’s own CMO Penny Wilson.
What You'll Learn
- How social teams can get more budget for top of funnel activities
- The top 5 concerns of a CMO you need to include in your business case
- The key shifts in ROI measurement you need to know