The first step to becoming a truly social organisation is usually securing executive buy-in, and answering questions such as: Who owns what? How much should we budget? What steps do we need to take so that we’re all on the same page?

But only 52% of companies say that their executives are informed, engaged, and aligned with their company’s social strategy—limiting social growth.

What are the tools and strategies you can use to gain executive buy-in in your organisation?

Watch our webinar, Scaling Social: Unifying Social Strategy & Gaining Executive Buy-In, to learn to sell a unified social media strategy to the executive-branch and

  • How to align department goals with organisational goals—focusing on impact goals such as revenue vs. activity goals, such as more likes
  • Why clear leadership and established processes are essential for effective social workflow
  • The business benefits of unifying your social strategy across Marketing, Sales, Customer Service, HR, & IT— and how to do it

Our event speakers

Jeanette Gibson

VP Community and Customer Experience, Hootsuite

Involved in tech marketing through the dot-com boom and the dark days that followed, Jeanette brings over 15 years of experience to the VP Community and Customer Experience role with Hootsuite. Having previously led the Digital and Social Marketing team for Cisco Systems, Jeanette contributes her innate understanding of building respected, loved brands to the Hootsuite team.

Christopher Spencer

Content Strategist for the University of Arkansas

Christopher Spencer provides content strategy for the University of Arkansas in Fayetteville, Arkansas. He's known to freely mix analytics and anecdotes to craft tactics in social media and other dark corners of the web. Spencer worked for more than a decade in newspapers and online media before entering higher education. At the University of Arkansas, he is responsible for promoting best practices among the 150 or so separate channels that make up the university's social media footprint.

Joshua Vogel

Social Media Strategist for Advance Publications

Joshua Vogel is the Social Media Strategist at Advance Publications. In the past decade, he has worn many hats as a neuroimagingresearcher, attorney and a social media consultant for many Fortune 500 companies. Joshua is co-founder of (The Open Source Democracy Foundation), a non-profit, nonpartisan political advocacy organization dedicated to the causes and interests of the Internet community. He has also been Editor in Chief of up-and-coming magazine website