Social media is a powerful and cost-effective way for colleges and universities to engage prospective and current students—along with alumni and the wider community.

But you don’t have the time or budget to reinvent the wheel.

So watch this webinar featuring social media pros from the Southern Alberta Institute of Technology (SAIT), Duke University, and the University of Cambridge.

They’ll share how they overcame their social media challenges—and leveraged the power of social media to accomplish their school's’ strategic goals.

You’ll discover:

  • How they got executive buy-in on the importance of social media (and what they learned when rolling it out)
  • What metrics they use to track their social progress—including insight into how their efforts are interpreted by the public in real time
  • The tactics they used to grow from a handful of solo practitioners to an integrated social team spanning departments and campuses

Use the form on the right to watch the webinar now, and learn how you can surpass your school’s social media goals.

Our event speakers

Rob Fougner

Corporate Accounts Education, Hootsuite

Rob Fougner directs Hootsuite’s Corporate Accounts for Higher Education. Rob has been working with Universities to drive the most value from their digital media ever since he joined Hootsuite back in 2013. Rob holds a BCOM from the University of British Columbia.

Cara Rousseau

Social Media Manager, Duke University

Cara manages digital and social media for the Office of News and Communications and the Office of Undergraduate Admissions, and leads social media strategy for the university. She joined Duke in 2011 after serving as director of partnership initiatives for the Research Triangle Foundation of North Carolina, where she focused on marketing, strategic initiatives, social media efforts and partnership relations. Cara holds an MBA from the Kenan-Flagler Business School and an undergraduate degree in economics and political science, both from the University of North Carolina at Chapel Hill.

Nicole Ingwersen

Digital Communications Strategist, Southern Alberta Institute of Technology

Nicole is a storyteller, collaborator, Internet junkie, expert Googler, and laughter enthusiast. As a Digital Communications Strategist, she shares the stories that make (SAIT) a leader in applied education while working to strengthen relationships between all of the institutions’ stakeholders. Since joining the Communications and Marketing team in 2012, Nicole has played a key role in a number of initiatives including the development of a social media liaisons group, social policy, guidelines and governance and most recently, the groundwork for an institutional digital voice  strategy. 

Barney Brown

Head of Digital Communications at The University of Cambridge

Barney Brown’s career in Digital Communications has been split between web development and communications teams spanning the education sector, the Forestry Commission and the music industry. As Head of Digital Communications at the University of Cambridge, Barney works in a team of three focussing on the production of guidelines and assets to aid in the management of thousands of websites and social media profiles