Education publisher Wiley faced an all-too familiar challenge—multiple social accounts with no unified strategy and little inter-departmental interaction. The result? Confusing or inconsistent customer service.
Watch this webinar to see the role customized training played in Wiley’s company-wide digital transformation. You’ll also learn how Wiley equipped employees with the digital skills to become customer-centric, results-oriented brand advocates—and discover how you can achieve the same results.
In this webinar, Wiley’s Director of Social Marketing, Michelle Lockett, and I will be discussing how customized education can help any organization:
- Unlock the power of employee advocacy to increase engagement and amplify content
- Give colleagues the tools and knowledge to engage customers strategically—and empower them to manage their own channels
- Provide better customer service through a unified, company-wide social media strategy