With social media and mobile continuing to change the way customers make purchasing decisions, it’s important for companies to put a social media strategy in place now.

Watch our webinar featuring guest speaker Clement Teo, Forrester Senior Analyst, to learn how you can create a strategy that gets you results, plus:

  • A quick but comprehensive look at social media channel uses in different countries and the popularity of a range of online activities
  • Which metrics you should monitor to determine the success of your campaigns
  • How to engage in social media safely and compliantly using a social relationship platform

Our event speakers

Clement Teo

Senior Analyst, Forrester

As senior analyst serving Marketing Leadership Professionals, Clement helps companies develop interactive marketing strategies for Asia Pacific, with special focus on social media and mobility. His research focuses on how companies can harness social media and mobile platforms in Asia Pacific to improve social reach, depth and relationships, to help strengthen their brands and customer loyalty.

Rob Begg

VP Enterprise Strategy, Hootsuite

Rob Begg is Hootsuite’s VP Enterprise Strategy. He works with Hootsuite's customers, partners and team to help figure out how social business, product and strategy all come together for enterprise companies. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization