Building closer connections between your marketing and sales teams is a sure-fire way to generate more leads through social media. In this webinar, experts from LinkedIn, Microsoft, and Hootsuite discuss how to create an integrated  social selling process designed to find the right prospects, nurture more leads, and track key insights, closing more deals—and driving more revenue.

You’ll learn:

  • How the marketing department can help sales teams build trust and drive action on social
  • How to monitor relevant conversations for buying signals, nurture leads, and keep track of key insights
  • How to get better results from the social selling activities you’re already doing

Watch now to get strategies you can start implementing immediately.

Our event speakers

Vidya Drego

Head of Global Marketing Communications, LinkedIn Sales Solutions

Vidya is passionate about marketing and customer experience. She's currently the head of global marketing communications for LinkedIn's Sales Solutions business and has held marketing and customer experience positions at companies small and large including AppMesh, Salesforce, and Forrester Research. Over her varied 15 year career, she prides herself at never taking the same role twice because she's always looking to grow and enhance her skill set. When she's not working, she's either running or singing to her dog.

Josh Normand

VP Strategic Sales, Hootsuite

Josh has 15+ years experience in software sales and management in high growth companies focused on Large Deal Pursuit and Value Based Selling to LOB Executives. His specialties include complex/solution selling, contract negotiation, SaaS, presentation skills, team building and leadership, video, social media, and most importantly the ability to consistently and accurately forecast and deliver revenue objectives.
Josh is passionate about helping companies transform their digital businesses.

Omar Kaywan

Sr. Product Marketing Manager, Partners

As the Senior Global Partner Marketing Manager, Omar drives the Hootsuite partner marketing strategy and programs. He is a seasoned marketer and entrepreneur with 10+ years of digital media experience, specializing in mobile and social media. Having worked both on the service and client side, he has helped build and execute brand, product marketing, customer acquisition, and monetization strategies for many niche and mass-market products.

Róisín Bonner

Social Media Lead, Microsoft

Roisin is a 10-year veteran in the digital marketing industry, and has been leading social media and customer storytelling at Microsoft Canada for three years. She launched the social selling program in Microsoft Canada in 2014 and has been collaborating with sales and marketing teams to digitally transform ever since.  Prior to Microsoft, she led social media at Indigo, dabbled in agency life, and scaled traditional marketing to digital in B2B market research. Outside of work, the things that make Roisin happy are: Books, Netflix, Twitter, comedy, coffee, craft beer, vegetarian cooking, and pronouncing her name for new friends.