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Enterprise Webinar (On demand)

How to Demonstrate the Benefits of Social Media to Get Executive Buy-in

Nine out of 10 U.S. companies are now active on social networks. Despite this growing recognition of social as a business necessity, marketers are still struggling to secure new budgets dedicated to social.

So we’ve invited a guest speaker from Forrester Research for this 60-minute webinar where you’ll learn:

  • The role data plays in gaining executive buy-in for social media
  • How to leverage internal support for your social business case
  • What you must include in your business case—including metrics to prove that your social strategy delivers ROI to your organization

Watch now to learn how to build a solid business case to secure new marketing budgets dedicated to social.