With the right strategy, social media can be a powerful engagement and information channel—and a vital crisis management tool—for government and public sector agencies.

In this webinar, learn how the Fairfax County Government in Virginia grew from having a single social media presence representing multiple agencies to using 30 targeted accounts, effectively managed by dozens of users.

You’ll gain invaluable insights—based on actual results—from how Fairfax uses social media to protect their reputation and better serve constituents. Plus, you’ll get an inside look at their social vision for the future.

Hear directly from the people responsible for Fairfax’s social strategy and learn how to:

  • Monitor and measure social activity—to constantly refine and improve your social strategy
  • Evolve a scalable social strategy that adapts to changing demands
  • Make it easy for government agencies to use social to deliver more value—from improving public health to finding lost pets
  • Set up efficient workflows that connect your central team to front-line users—to create a single coordinated social voice and presence

Our event speakers

Anne Cissel

Communications Specialist, Fairfax County Health Department

Anne Cissel is a Communication Specialist with the Fairfax County Health Department, specializing in digital communications. She manages the department’s internal and external websites, as well as its Facebook and Twitter accounts. Anne uses social media to monitor residents’ health concerns, educate about health issues, and provide accurate and timely information to the public, especially during an emergency. Before joining Fairfax County, Anne has worked as a social media/web content manager, writer, and editor for several non-profits and media outlets, including the National Wildlife Federation and the Virginia News Group (formerly Times Community Newspapers).

Greg Licamele

Director of External Communications, Fairfax County

Greg Licamele has served Fairfax County as a public information officer for 10 years. Among other areas, he currently leads the county’s social media presence collaborating with all county departments to advocate, educate and implement digital strategies and tools.
He serves on various social media committees, including an appointment as a charter member of the U.S. Department of Homeland Security’s Virtual Social Media Working Group. He also serves as an instructor at The George Washington University teaching classes about social media. Before Fairfax County, he worked for five years at GW focused on digital communications. Licamele holds two master’s degrees from GW: one in emergency management/homeland security and another in media and public affairs. He holds a bachelor’s degree in journalism from St. Bonaventure University.

Kristen Auerbach

Director of Communications and Outreach, Fairfax County Animal Shelter

Kristen received her bachelor’s and master’s degrees from the Ohio State University. With a background in animal welfare, communications and social work, Kristen came to the shelter in early 2013. She started the shelter’s social media program, which today has 20,000 followers with posts reaching 200,000 people each week. The shelter’s social media success has been instrumental in doubling adoptions and helping Fairfax County reach a 95% placement rate of adoptable pets, earning the shelter regional and national recognition.

Mark Rybchuk

Government Specialist, State & Local Government, Hootsuite

Mark has been helping governments succeed using social media for increased constituent services at Hootsuite for more than 3 years. After covering government and politics in traditional media in television and radio as a reporter and host for half a decade, he shifted to the digital world initially helping to launch an online group buying start-up organization. It was an early success and after a stint managing a team in advertising sales, he came to Hootsuite where helping governments serve constituents in new and innovative ways is one of his main passions.