The buyer's journey is changing. Social media can help your organization stay connected with your prospective buyer throughout the sales cycle.
Watch special guest Forrester analyst Mary Shea share exclusive research on how organizations are engaging prospects at every step of the customer journey—and how they can do better.
You’ll also hear from Hootsuite's social selling principal Koka Sexton about how to stay connected to customers at every step, including:
How to listen to—and learn from—your buyers on social media
How social media will become the dominant sales channel of the future
How to build brand awareness (and prime your prospects) with content amplification