Demonstrate the Benefits of Social Media to Your Executive Team
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Businesses are becoming more and more active on social networks, but despite the growing recognition of social as a business necessity, marketers are still struggling to secure new budgets dedicated to social.
So we’ve invited a guest speaker from Forrester Research for this 60-minute webinar where you’ll learn:
The role data plays in gaining executive buy-in for social media
How to leverage internal support for your social business case
What you must include in your business case—including metrics to prove that your social strategy delivers ROI to your organization
Register now to learn how to build a solid business case to secure new marketing budgets dedicated to social.
Director, Global Marketing, Hootsuite
Susan leads Hootsuite’s Global Marketing Team, working to bring solutions to market that will empower customers to drive business growth via social media. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social media marketing.
As an analyst serving B2C Marketing Professionals, Erna focuses her research primarily on social relationship marketing. Her work covers short-form content as well as best and next practices to strengthen customer relationships. She also helps B2C marketers understand how to create and implement successful approaches to social campaign strategies.
Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Also, Erna held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.
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