Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great.
Executives in particular often underestimate social media’s economic, cultural, and transformative power, partly because there hasn’t been much actual research or proof to back it up. Until now.
In this webinar, you’ll get a look at exciting new research Hootsuite created in collaboration with Altimeter that can help you connect social media to the transformation agenda execs really care about.
But these are big topics that come with big challenges, so we won’t just dump a bunch of data on you—we’ll also have a discussion about how to navigate the complex and nuanced issues that real professionals (like you) are facing when it comes to broadening your organization’s use of social media.
What You'll Learn
- New data to help you build an effective enterprise social strategy in 2021, based on what's working with Hootsuite's largest customers.
- Best practices for using social to retain and deepen customer connections, align strategic planning with changing customer behavior in the light of COVID, increase media efficiency to acquire customers, and advance digital transformation efforts.
- How our customers are solving challenges like integrating CRM systems with social data, rolling out social executive programs, attribution and measurement, and social's role in digital transformation.