The Dallas Morning News is a major regional media company in the United States. As a traditional print media organization, they face many new challenges in the highly competitive, fast-paced social media environment. The Dallas Morning News needed a coordinated effort to embrace social media and strategically integrate it across their organization. Using Hootsuite, they were able to centralize control, streamline their newsroom efforts, and empower teams to amplify news updates and engage with growing local readership.
- 133% follower growth on Facebook
- 53% growth in Twitter follower count
- Doubled social referrals to web, from five to 10 million
Download the case study to learn how The Dallas Morning News links social media efforts to business objectives using Hootsuite
With Hootsuite we have the visibility and the reporting need to manage these efforts. As a result we have become much more sophisticated. - Michael Landauer, Digital Communities Manager, The Dallas Morning News