As the journeys of both financial services organizations and their customers have changed, so have the roles of financial services executives.
Today’s social executives lead from the front in the public arena by using social to give their organization a human face, enhance its reputation, attract and retain talent, and increase sales.
In this short guide, you’ll meet some of the new breed of social CEOs in the finance sector, as well as learn how to create and scale a social executive program for your organization.
What You'll Learn
- What being a “social executive” involves
- How to create a successful social executive program