The value of social media for enterprises has surged in recent years, with organisations now embracing a multi-department approach rather than limiting ownership to marketing.
Social data helps brands just like yours gain unfiltered, democratised intelligence that can be turned into useful insights for the whole company.
Download Social Media: Not Just for Marketing to learn how socially mature organisations like ARTE Network and Local World use proven best practices to gather social media data, plus learn:
- How social data feeds into key aspects of your business, including product development, employee recruitment, competitive research and market trends
- Why you can detect—and mitigate—a potential brand crisis on social media before it does harm to your business
- How to turn “big data” into predictive data that can help you create successful and highly relevant campaigns, services, and products