Launching a successful international social media campaign
How ARTE TV launched a 24 hour multilingual campaign that drove international awareness and viewership
Based in Strasbourg, ARTE (Association Relative a la Television Europeenne) is a Franco-German television network. Being a multi-national program, one of their greatest challenges is working between multi-lingual teams in France and Germany. Although regional teams manage their own channels, they must collaborate, strategize, organize and secure social media to remain cohesive and on brand.
9,500 uses of the #24hJerusalem campaign hashtag
32% increase in social reach
11.3 million viewers in Germany and France over the 24 hour program
Learn how ARTE uses Hootsuite to collaboratively launch a 24 hour campaign to drive viewership and increase audience engagement on social media.
Our communications can’t always go through Strasbourg headquarters, but we need to oversee all brand and campaign communications. Hootsuite fills that need.
Ready to take the next step toward becoming a social business?
Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.
Your interactive demo will include:
The strategic functionality of Hootsuite Enterprise
How Hootsuite unifies the objectives of large teams
How Hootsuite’s most successful clients use the platform
Integrating Hootsuite with the tools and platforms you rely on every day
Using Hootsuite Enterprise analytics and visualization tools to optimize your campaigns and demonstrate social media ROI to the rest of your organization
Training and support provided by our Enterprise team
Plus, there will be ample time for you to ask the questions that matter to you and your business.
Request your demo now and an Enterprise Development representative will call you shortly to schedule your demo.
Share
Related Resources
Case Studies
How Michael Graham Is Using Social to Unify Brand Messaging and Become a Digital-First Organisation
By partnering with Hootsuite, Michael Graham has breathed life into its social strategy to lead the way in an increasingly ...
Strategy & Tactics
Making Search and Social Ads Work Together
How to combine Google and Facebook ads to increase conversions throughout the buyer journey
Research & Trends
The state of digital in Q4 2019
From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital ...
Strategy & Tactics
Unlocking the Value of Social
How to achieve ROI beyond marketing
Case Studies
How Abu Dhabi is Boosting Tourism with Social Media
The Department of Culture and Tourism—Abu Dhabi works to regulate, support, develop and market Abu Dhabi’s tourism industry ...
Case Studies
Enhancing the student experience with social media content
By partnering with Hootsuite, the University of St Andrews is actively engaging students across its social media profile
Case Studies
Using Social Media to Circulate News that Matters and Solve Crimes
By partnering with Hootsuite, the Police Service of Northern Ireland is engaging purposefully with local communities
Case Studies
Helping to keep road users safe with an effective social media strategy
By working with Hootsuite, Highways England is improving the way it keeps drivers updated about road issues and incidents
Strategy & Tactics
Achieving Social Performance
How to deliver the revenue growth CMOs demand with social media
