Social media spend continues to grow at an increasing rate and according to Adage, it’s expected to make up over 20% of all marketing budgets by 2020.
Despite these figures proving social media’s explosive growth, businesses still encounter challenges demonstrating that their social spend has a meaningful impact on their business goals or revenue.
As a marketer, it’s important to understand the value of your social marketing efforts. Properly calculating ROI and having a transparent view of social value is key to having success on social. With the amount of metrics and data points available measuring ROI can seem daunting, but it doesn’t have to be.
This E-Book explores how Hootsuite together with the leading enterprise social media analytics platform, LiftMetrix, can make calculating social ROI for your organization easier than you think. Using a simple 3-step approach you can eliminate the guesswork and save time proving your social media investments. See how applying traditional marketing metrics and social strategies can enable you to calculate the business impact of all your social media activities.
It will cover key topics like:
- The state of social media - Trends and key challenges facing social marketers.
- How to identify KPI’s to benchmark your social efforts. Understand the breadth of data social media produces and turn that data into actionable ROI-driven intelligence.
- Learn best practices for building a successful social media ROI measurement strategy.
- Getting started with calculating social ROI - a practical step-by-step guide from determining your objectives to tracking conversions.
Fill out the form on the right side of this page to get instant access to your eBook: LiftMetrix & Hootsuite, A Practical Guide to Measuring Social ROI.