Facebook advertising is a booming business with no sign of slowing down. Companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone.

But is this money being spent effectively?

When businesses don’t know how to reach their target audience or optimize their Facebook ads properly, they aren’t just wasting time—they’re wasting money.

In this eBook, we’ll show you:

  • How to use ads efficiently to reach new audiences
  • The specific ways you can target and re-target audiences
  • Crucial A/B tests every marketer should conduct to lower costs
  • Common ROI metrics advertisers can’t afford to get wrong
  • Expert techniques for taking your ad strategy to the next level

With these tips you can strategically optimize your Facebook ad campaign—and ensure you maximize every dollar spent.

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