Transforming Social Media Data into Action
Learn how Cover-More proves social ROI to executives using Hootsuite
- Resource Type
- Case Study
Cover-More Group is an Australian-owned global travel insurance and assistance group with offices in Australia, the UK, China, India, New Zealand, and Malaysia. They provide insurance policies for over 1.6 million travelers, manage 70,000 claims and help more than 42,000 customers with emergency assistance. They needed a unique way to provide social customer feedback and performance metrics in an easy-to-understand visual display in order to deliver on the ROI of social efforts, provide a snapshot of their social media presence to stakeholders and automate real-time reporting.
- Proved ROI of social media to executives
- Demonstrated social media’s positive impact on the business
- Secured new business via social media intelligence and innovative display methods
Learn how this global travel-insurance provider increased visibility and internal buy-in on their social media program. Download the case study today.
The Social Media Command Center has also been a great way to highlight successes. Before the Command Center’s deployment, many employees didn’t know that Cover-More had such an active Social Media team.