Tourism Jasper is the destination marketing organization that promotes travel to Jasper, Alberta, Canada. They’ve learned that tourists increasingly want to hear opinions and real stories from other travelers. This requires strategic social and digital media to support online conversations and fuel business growth. Using Hootsuite, they launched an ongoing campaign that would build a community around the hashtag #MyJasper.
- 12,000 traveller-generated stories through instagram hashtag #MyJasper
- 185% increase in social referrals to their website year over year
- 211% increase in shareholder referral from social media year over year
Download the case study to learn more about how Tourism Jasper used Hootsuite to fuel their campaign.
The Iconosquare app [in Hootsuite] allows us to source relevant tags… We noticed an immediate spike in traffic and have grown from 0 to well over 10,000 photos tagged with #MyJasper in just over one year.