The rise of social media in the financial services and insurance industries has been well documented, not least in Hootsuite’s annual Social Trends report. From awareness to advocacy, social is now integral at every step of the customer journey—and when used effectively, can drive revenue, decrease costs, and mitigate risk.

Here you’ll find the industry winners as measured by social dominance, along with examples of the types of content they use to succeed.

What You'll Learn

  • Learn which brands are leading the pack on the biggest social media platforms
  • Find out what content formats resonate with audiences
  • Adapt your own approach with winning strategies