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Game Changers: 4 Essential Tools for Optimizing Facebook

Learn how to target the right people at the right times—with the right content

In this tutorial you will learn 4 Facebook optimization tools available through Hootsuite—including how to get the most out of Facebook Insights.

Watch now to better understand your audience—and inform your content and campaigns. Plus, discover the other essential targeting and scheduling tools that make it easy to deliver the right content.

Game Changers: 4 Essential Tools for Optimizing Facebook 

This 15-minute tutorial will show you how to use these four powerful Hootsuite dashboard tools:

  • Facebook Insights: Get a complete demographic breakdown of your audience to inform your content—and access data to help you identify the most appropriate content and tone
  • Enhanced demographic targeting: Refine your audience by language, geography, age, gender, interest, education, and more
  • AutoSchedule: Focus on creating great content and let Hootsuite automatically schedule and publish your content when your audience is most likely to see it
  • Bulk Scheduling: Build a healthy content calendar covering from a few days to a few months, and bulk schedule posts in advance to reduce your workload